According to License Global, WWE has finalized a new multi-year partnership with sports merchandising company Coyote Promotions.
Under the agreement, Coyote Promotions will organize and promote WWE-branded nights across several major sports leagues.
These leagues include the NBA, NFL, NHL, MLB, MLS, NCAA, and various minor leagues.
The events will feature appearances by WWE personalities, co-branded giveaways, and WWE activations integrated into game-day experiences.
