WWE fights are probably the most spectacular form of martial arts. The combination of power moves and acrobatics gives viewers an experience that is no less exciting than popular games at the online casino real money Australia. It is not surprising that in recent years, these two areas have been actively collaborating, entering into partnership agreements to develop slots and conduct advertising campaigns. We will explain which of such collaborations are the most successful on this page.
Collaboration between WWE and renowned slot developers
Even if a player has never watched WWE fights, they may well recognise famous wrestlers. This is because every best Australian online casino offers online slots on this theme. We are talking about real branded slots with exclusive rights to use the logos and images of real athletes.
All41 Studios — two top online casino games
One of the first and most famous partnerships between WWE athletes and providers was the All41 Studious contract, under which the company was able to release two amazing online slots:
- WWE Legends: Link & Win was launched in 2021. The 5×3 field with 25 paylines offers combinations of symbols in the form of famous fighters Eddie Guerrero, Booker T. Stone Cold, Steve Austin and Macho Man Randy Savage to huge ovations. The best payouts await players in the super game with its famous mechanics.
- WWE Clash of The Wilds — best online casino game of 2022. This time, the 5×3 field has 40 paylines, and the main characters are Charlotte Flair, Bianca Belair, John Cena and Roman Reigns. The key feature of the slot is different modes for free spins, each with its own unique function.
Both slots don’t just have themed symbols — the athletes literally come to life when prizes are won or bonuses are activated, so it’s possible to see all their famous moves and techniques on the screen.
Games Global — new contract for 3 slots
In 2024, the largest software development company for top online casinos entered into a special agreement with WWE. As part of this collaboration, the provider will be able to release three branded online slots over a period of three years. The first branded game under this agreement was the WWE Bonus Rumble: Gold Blitz slot with a 6×4 grid and 4,096 paylines. The best wrestlers of the last decade play the role of the most valuable symbols here, and the key feature is the unusual bonus rounds with different mechanics and jackpots, providing huge payouts accompanied by the cheers of a real WWE commentator.
Exclusive collabs between fighters and the best online casinos
The collaboration between World Wrestling Entertainment and gambling companies is not limited to agreements for the development of branded slots. Many wrestlers enter into individual partnerships, promoting online casinos using their personal brand. We have identified three examples of the most successful types of joint efforts.
Booker T — professional slot streaming
The six-time world champion, member of the Hall of Fame, and WWE legend signed a personal contract with one of the top online casinos as part of an advertising campaign for Royal Rumble 2025. Booker T streamed his gaming sessions on online slots, commented on the specifics of new mechanics, explained bonuses, and gave recommendations on how to play. This increased the casino’s audience reach by 41%, while the athlete himself was able to expand his brand to a younger audience and received excellent funding.
Becky Lynch — the face of modern platform
A multiple Raw and SmackDown Women’s Championship winner, the first woman to headline WrestleMania in 2019, and simply one of the most popular wrestlers of today, Rebecca has become an ambassador for one of the best online casinos. Her look was used in tournaments and exclusive games, as well as on posters for the site’s main advertising campaign. The operator got the attention of female audiences and a big reputation boost. The star herself strengthened her image by also winning in the digital environment.
Rey Mysterio — creating of VR-slot
One of the most acrobatic wrestlers in WWE history, known for his tricks and charisma, has signed a contract with American top online casino. And this is not a standard platform — it is a full-fledged VR, one of the first in the world. The athlete’s iconic moves are now being integrated into the bonus features of the VR slot Lucha Spin Legend, with the game’s release announced for the end of 2025. The platform will be the first to bring this idea to life, with Rey becoming an ambassador for new technologies and receiving a generous percentage of VR sales.
Gambling and show fights — the perfect combination
So, top Australian online casino games are a perfect fit for wrestling, and WWE does a great job of promoting itself through partnerships, growing its audience with gamers. We believe that this is a worthwhile and quite spectacular co-operation, combining the excitement of watching a fight with unique acrobatic elements and the thrill of the opportunity to win some money. The partnerships in the VR sphere are an excellent sign — both types of entertainment are developing and moving into the future, promising fans even more excitement.
Information in this material was provided by gambling expert Julia Kotvytska.
