WWE Hall of Famer Nikki Bella is reportedly making a strong impression behind the scenes following her return to the company, with her social media engagement and merchandise sales exceeding internal expectations.
According to the latest edition of WrestleVotes Radio, Bella has been receiving praise within WWE as her digital performance continues to deliver impressive results on a weekly basis.
The report noted that Bella’s social media numbers have consistently stood out, while merchandise sales have also surpassed what WWE officials initially anticipated following her comeback.
One source indicated that the positive response could lead to Bella receiving an increased spotlight on WWE programming moving forward. Although no specific creative plans were revealed, the source suggested that a more prominent role for the former Divas Champion would not be surprising given her recent performance. The report comes as Bella prepares for a major championship opportunity on next week’s episode of WWE SmackDown.
Bella is scheduled to challenge for the WWE Women’s Championship, although her opponent has yet to be determined. Chelsea Green and Roxanne Perez are set to compete for the title on this week’s SmackDown, with the winner advancing to defend the championship against Bella the following week. The upcoming title match will give Bella another opportunity to establish herself in WWE’s women’s division amid reports of growing confidence in her drawing power.
While WWE has not publicly commented on the reported internal praise or any potential plans to expand Bella’s role, her upcoming championship match places her firmly in the spotlight as the company continues to evaluate her return.
Nikki Bella has been drawing praise within WWE as of late, with her social media numbers continuing to impress week after week, @WrestleVotes Radio on @FightfulSelect has learned.
A source noted that they wouldn’t be surprised to see the company put a bigger spotlight on Nikki Bella going forward.
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— Fightful Wrestling (@Fightful) October 22, 2026
