Lids Sports Group recently announced that its upcoming holiday campaign for 2026 is titled “It’s The Gift That Counts.” The campaign features music artist Lil Yachty alongside WWE star Jade Cargill, as well as Eladio Carrión, Dixie D’Amelio, Chase B, Tim Chantarangsu, and Chris Brickley.
The announcement reads, “Celebrating the personal touch that makes holiday gifting meaningful, the campaign reminds shoppers that finding the perfect gift goes beyond a simple suggestion and comes down to knowing what matters most to the person receiving it.”
The campaign includes a series of videos where the cast addresses common holiday gifting dilemmas. It highlights that while AI can assist shoppers in finding gifts, Lids ensures they choose the perfect one. The campaign launched yesterday, and merchandise is available at Lids retail locations. You can also check out the digital holiday lookbook and visit a store today.
