Paul Heyman Reveals Details On His Current WWE Creative Role

Paul Heyman on The Ariel Helwani Show
Paul Heyman | The Ariel Helwani Show

WWE Hall of Famer Paul Heyman appeared on The Ariel Helwani Show this week and delivered one of his most revealing interviews yet, offering rare insight into his current position within WWEโ€™s creative structure, his behind-the-scenes mentorship of future stars, and the companyโ€™s ambitious long-term storytelling strategy that now spans multiple years.

Heyman began by reflecting on the origin of his โ€œWise Manโ€ moniker, originally bestowed on him by Roman Reigns during The Bloodline saga.

While fans may view it as an in-character title, Heyman confirmed that it represents his real-life influence in WWEโ€™s backstage environment. โ€œA lot of people come to me because Iโ€™m the old guy now, because Iโ€™ve survived so many regimes,โ€ Heyman said. โ€œI worked for Vince McMahon Sr. as a photographer. This is now the third or fourth generation of a regime that Iโ€™ve worked for.โ€

He called the title a tribute to the legendary โ€œThree Wise Men of the Eastโ€ โ€” Captain Lou Albano, Freddie Blassie, and The Grand Wizard, a nod to wrestlingโ€™s past while embracing his present role as a guiding force for the future.

Heyman described himself as someone who โ€œserves at the pleasureโ€ of Chief Creative Officer Paul โ€œTriple Hโ€ Levesque, offering input as needed, particularly on long-term vision and character development. โ€œSome days Iโ€™m not needed that muchโ€ฆ and other days, a lot of talents need a lot of direction, or motivation, or understanding about their performance,โ€ Heyman explained.

He emphasized that his creative contributions arenโ€™t focused on scripting promos word-for-word but instead on helping talent tap into the emotional truth of their characters. โ€œItโ€™s not what you say, but how you say itโ€ฆ The words are there, but itโ€™s all about: Whatโ€™s the emotion involved? What are we selling?โ€ he noted.

Heyman confirmed he works with any talent who seeks his advice, but he has taken a particular interest in a select group he believes will headline multiple WrestleManias. โ€œBron Breakker and I are on camera together because I was working so closely with him behind the scenesโ€ฆ Thatโ€™s a guaranteed WrestleMania main eventer.โ€

He had similar high praise for Jacob Fatu, calling him a future WrestleMania headliner as well. Heyman also mentioned Rhea Ripley as a generational talent whose potential depends on the right storytelling and matchups.

Heyman also provided a glimpse into WWEโ€™s evolving creative structure, confirming that heโ€™s part of multi-year storyline planning meetings, a far cry from the last-minute rewrites of past years. โ€œWhen we start talking about next yearโ€™s WrestleMania, or the year after WrestleMania, or the year after thatโ€ฆ I go to those meetings,โ€ Heyman revealed. โ€œThis Mania is the pathway to the next yearโ€™s Mania, which is the pathway to the next yearโ€™s Mania.โ€

He credited the success of The Bloodline saga with empowering WWE to plan ahead and weave intricate, layered stories that reward long-term viewers.

As WWE continues to move deeper into the Paul Levesque era, itโ€™s clear that Paul Heymanโ€™s influence will continue to be felt, not only on-screen but behind the scenes as a mentor, strategist, and creative force. With talents like Bron Breakker and Jacob Fatu in his circle, Heymanโ€™s guidance could shape WWEโ€™s main event scene for years to come.

Stay tuned to PWMania.com for more on Heymanโ€™s backstage role and updates on WWEโ€™s next wave of main event talent.