TNA Wrestling has announced a new partnership with the personal care brand DUDE Wipes, which aims to incorporate DUDE Wipes directly into the action through an innovative, entertainment-driven fan experience. As part of this collaboration, TNA Wrestling plans to create a custom integration for one episode of its flagship weekly TV show.
In addition to the TV integration, TNA Wrestling will blend the partnership into live event experiences, original content, and fan engagement to create a cohesive campaign. This will involve the DUDE Wipes mascot, Deuce, participating in a custom TNA storyline. Fans can expect exclusive backstage segments, match walkouts, ringside appearances, and original digital content featuring Deuce.
Fans attending TNA events will have the opportunity to enjoy product sampling, interactive concourse activations, and engagements with the DUDE Wipes brand through contests, photo opportunities, and giveaways. The partnership will also include a collaboration between TNA Wrestling and DUDE Wipes for a recurring short-form digital content series, providing fans with a behind-the-scenes look at the company’s wrestlers in a manner described as “fun and authentic.”
Deuce, the DUDE Wipes mascot, is scheduled to appear at TNA Lockdown 2026 on Sunday, August 23, at the Credit Union 1 Arena in Chicago, Illinois. Following Deuce’s appearance at Lockdown, the full integration of the partnership will debut at TNA’s live event in San Antonio, Texas, on Friday, September 23. The featured episode from that night will air later.
