WWE Registers Trademark For Former Star’s Ring Name

On October 24, WWE submitted a ring name application with the United States Patent and Trademark Office.

The name, โ€œHillbilly Jim,โ€ is listed for entertainment services such as wrestling exhibitions and performances by a professional wrestler and entertainer.

The full description reads as follows:

โ€œMark For: HILLBILLY JIMโ„ข trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.โ€

The man behind the act, James Morris, got his start in the business in 1975. In 1984, he signed with WWE and worked there until 1990.

He returned as a manager in 1995 to work with The Godwins until leaving in 1997. In 2018, he was inducted into the WWE Hall of Fame.