On Friday, November 14th, AEW filed new trademarks for the terms “Watch AEW,” “AEW Spring Breakthru,” and “Spring Breakthru,” as reported by Fightful.com. All three trademarks are intended for entertainment services.
Currently, there is no information on how AEW plans to utilize these trademarks. However, ROH used the hashtag #WatchROH during the last couple of years when Sinclair Broadcasting owned it, and “Watch AEW” appears to be a similar initiative.
The first edition of Spring Breakthru took place on April 16-17, 2025, in Boston, and with this recent trademark filing, it is expected that another edition will occur in 2026.
AEW had previously filed for trademarks for “Spring Breakthru,” and this latest filing also appears to involve merchandising.
Below are the descriptions submitted to the United States Patent and Trademark Office (USPTO):
“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
“G & S: Shirts and short-sleeved shirts; Shirts; Sweatshirts; Hooded sweatshirts; Hats; Bandanas.”
