Chris Jericho Files For A New Trademark

Chris Jericho has registered a new trademark for the term ‘Seek and Destroy’ with the US Patent and Trademark Office.

Michael E. Dockins filed it for Chris Irvine, Inc. on January 16 for entertainment purposes. Here’s the description:

“Mark For: SEEK AND DESTROY™ trademark registration is intended to cover the categories of entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports entertainment for entertainment purposes.”

Jericho used the term in a promo for last week’s Dynamite episode. He’s been feuding with Konosuke Takeshita and Don Callis for several months.

Last Saturday at Battle of the Belts, Jericho and Sammy Guevara were defeated in a street fight for the AEW Tag Team Titles by Big Bill and Ricky Starks. Tonight on Rampage, he will face Matt Sydal.