John Cena made a comment about endorsing LA Knight at the 2023 Payback PLE during an appearance on WWE’s The Bump.
âIt felt great, only because it reminds me of when I started to gain a little bit of notoriety and relevance in the WWE. LA Knight and my story run a little bit of parallel. He kind of just refused to give up, never give up and has done it his own way, even in a lot of times being an underdog and being forgotten by people in the the bowels of the arena, but not forgotten by people in the arena cheering him on. And I think what heâs done is incredible. We worked so hard to get where weâre at, and this is a job that shouldnât exist. I sit in a directorâs type chair in wristbands and t-shirts, ball cap. This shouldnât be a thing. So when you get a level of consistency and you get to a certain level of relevancy, you donât want it ever to go away. And I totally respect that.â
Cena also said the following about Knightâs rise in popularity with WWE fans during 2023:
âI could waste all your time talking about how I love WWE because of moments like this. No one knows whatâs going to happen next and no one can control the narrative. And a lot of times, the audience can tell if theyâre trying to be controlled or pushed in a certain direction and they rebel against it. And I think thatâs wonderful because, as performers, it allows us to listen to the most important superstar out there, and thatâs the WWE Universe.â
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