In a revealing new interview with Peter Rosenberg, WWE Chief Content Officer Triple H gave his perspective on the monumental return of Dwayne “The Rock” Johnson to WWE—just in time for WrestleMania 41.
Triple H acknowledged the massive impact of having the biggest name in Hollywood back under the WWE umbrella:
“If you’re writing this show, if this show is your responsibility and somebody says, ‘Hey, the biggest star in the world, probably one of the most recognizable people on the planet, the biggest star in Hollywood, wants to come and do this stuff and be involved in this, that’s a pretty good thing.’”
While The Rock’s presence draws significant attention, Triple H also highlighted the unpredictable energy he brings:
“If Rock shows up, you don’t know if he’s just going to go out there and cut a promo that you’re like, I don’t know what he just said, but it’s cool that he was here… or if he’s going to get heavily involved and you’re like, well, this just threw a monkey wrench in the whole thing.”
This unpredictability, he explained, is part of what makes The Rock such a powerful addition to WWE storytelling.
Triple H also connected The Rock’s involvement to WWE’s current boom in popularity:
“If the business was the sh*ts, The Rock wouldn’t be making appearances for us. So when the business is hot, people want to be in it… and right now, we’re fortunate it’s hot. It’s our job to keep it there.”
According to Triple H, this renewed momentum has made WWE a magnet for major celebrity names. He listed stars from across entertainment and sports:
“It brings The Rock. It brings Travis Scott. It brings Bad Bunny. It brings Jelly Roll. It brings Tony Hinchcliffe. It brings Andrew Schulz. It brings Tyrese Haliburton. It brings Jalen Brunson… Seemingly daily, I get a call that says, ‘Hey, this person wants to come to the show.’”
While WWE doesn’t tailor its shows just to include celebrities, Triple H said the company is grateful when the timing and storylines allow for their integration.
He summed up WWE’s current status by describing it not just as a promotion, but as a cultural movement:
“It’s a part of the zeitgeist right now. It’s such a big thing that’s happening.”
With WrestleMania 41 around the corner and The Rock expected to be involved in some capacity, it’s clear that WWE is firing on all cylinders—and doing so with star power few can match.
