What WWE Expects To Gain From Raw’s Relocation To Netflix In 2025

TKO President Mark Shapiro discussed WWE RAW’s 2025 move to Netflix during the company’s quarterly financials call.

โ€œDonโ€™t underestimate the Netflix play. In the sense that, the Netflix deal for WWE is all about discovery. New audiences, new viewership, casual viewers. Youโ€™re going to go to that front page and WWE is going to be right there being promoted and marketed. Thatโ€™s a whole new audience for us. The folks who are already fans of WWE, they will follow. It will be an appointment. Netflix will serve to be a real discovery platform with us. Specifically, that will help us when it comes to site fees and sponsorship.โ€

Endeavor CEO Ari Emanuel also said the following about WWE and Netflixโ€ฆ

โ€œAs we build towards the launch of WWEโ€™s partnership with Netflix, and with the record-breaking NBA media rights deals signaling powerful secular tailwinds ahead of our rights renewals, our conviction in TKOโ€™s potential for long-term growth and value creation is as strong as ever.โ€