WWE Hall of Famer Paul Heyman discussed various topics with Fightful, including the evolution of the video game industry.
Heyman said, “The same way the video game industry has evolved—on a daily basis. I co-founded an agency in New York City called the Looking 4 Larry Agency and our very first client was a video game company. Their first assignment to us was a mixed martial arts game that they were launching. We had Frank Shamrock in a viral video, Nick Diaz in a viral video, and Gilbert Melendez in a viral video, and Fabricio Werdum in a viral video right after he was the first person to beat Fedor, Cung Le in a viral video.”
On why the industry is so unique:
“So we launched our agency on the back of video game promotion and since that day we have witnessed the game industry both consolidate and expand at the very same time. It’s a most unique industry. If you don’t pay attention to it on a daily basis, you’re gonna miss so much of what’s going on and where the cultural curve is taking it.”
You can check out Heyman’s comments in the video below.
(H/T to Fightful for transcribing the above quotes)
