
WWE Hall of Famer JBL appeared on Something To Wrestle With, where he talked about a number of topics including whether there was brand loyalty among wrestlers on RAW and SmackDown.
JBL said, โA little bit of fan stuff, but a little bit of truth behind it. But not brand loyalty like, I didnโt like the other guys. And by the way, the one opportunity I wish Iโd had was when Triple H was the big heel on Raw, and I was on SmackDown. I wish we could have faced each other. We did a face-off one time at Mania or something and I thought, โMy God, man, I wish I couldโโ Because Hunter was such a good worker, man. I worked with him several times, but I wish I could have worked with an โ04 or โ05. I just think so much of his work and of his style. But there was a brand loyalty. You know, we would monitor the other guysโ house shows. We both ran Cleveland, weโd see who drew bigger numbers. Weโd monitor how our ratings were progressing compared to their ratings. Who was drawing big ratings and segments and stuff. So yeah, there was a lot of brand loyalty between the guys. And it wasnโt like we didnโt like the other guys; it was a competition. We want to prove that we were better. And that was up and down the entire card at the time. I thought it was a very, very healthy environment.โ
On SmackDown being seen as the B-show compated to RAW in the 2000s:
โ100% yes, yes. Look, I hate to say we knew we were the B-show, but I think we knew we were the B-show. We didnโt get the stars. And for good reason, very good reason. Raw was Vinceโs baby. It was the longest-running TV show at that time. It was on every single Monday. It was live, we werenโt. So they got the starsโฆ You got all these guys that come in. They go to Raw and they go for very good reason, because itโs live and itโs spontaneous. So thereโs a reason that that show was the A-show and we were the B-show. I donโt think it diminished anything as far as the emphasis they put on the quality of it. But if youโre going to have a huge surprise. If youโre going to have Larry The Cable Guy come out or something โ you know, theyโre going to do it at least in that time, theyโre going to do it on Raw. Theyโre going to do these big stars coming out on Raw because itโs live, and itโs their flagship show. So I had no issue with that as far as why it was the A-show, because I donโt think we got any deemphasis as far as creative or the input for the company, as far as equity putting into us. But there was a real chip on our shoulder that we wanted to show that we were better. Whether we were not, we wanted to show that. We want to prove at least, we want to compete with these guys.โ
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(H/T to 411Mania.com for transcribing the above quotes)