TNA Wrestling is making bold moves behind the scenes, as the company eyes a major shift in its weekly programming. Anthem Sports Group President Carlos Silva has confirmed that TNA is actively pursuing a new media rights deal that would allow the promotion to air its flagship show live on a weekly basis — a potential game-changer for the veteran wrestling brand.
Speaking to JohnWallStreet.com, Silva emphasized that TNA’s recent surge in visibility — particularly through its developing partnership with WWE — has created an ideal environment for expansion.
“A new media rights deal would provide us the opportunity to go live 52 weeks a year, and in today’s world, live matters,” Silva said. “Usually, when we’re live, we’re doing around 100,000 household viewers. A weekly number between 250,000–500,000 in terms of Nielsen-esque P2+ households is perfectly realistic on a network in 40 or 50 million homes.”
Silva confirmed that TNA is aiming for a media rights package valued around $10 million annually, and conversations are already underway with both traditional broadcasters and emerging streaming platforms.
“We’re talking to all the established linear guys and a couple of newer platforms that need a foundational programming centerpiece,” Silva revealed.
This strategic push comes in the wake of TNA’s renewed mainstream relevance — highlighted by TNA Knockouts World Champion Jordynne Grace appearing in the 2024 WWE Royal Rumble and competing on WWE’s NXT brand. Silva credited the WWE partnership with significantly boosting TNA’s exposure.
“We’re regularly being featured on every major WWE and NXT platform — PLEs as well as weekly programming on The CW and their other outlets like Peacock,” he explained. “This has resulted in a huge TV audience lift for us, along with all the social media support we get from them.”
This approach echoes a report from Wrestling Observer Radio’s Dave Meltzer earlier this year, who noted that WWE may be open to TNA filling international programming slots left open by WWE’s Netflix deal. Meltzer also reported that some within the industry believe WWE could eventually acquire TNA Wrestling, though no formal discussions have been confirmed.
TNA’s next major event, Slammiversary, takes place Sunday, July 20 at the UBS Arena in Long Island, NY. According to WrestleTix, 3,510 tickets have been distributed as of July 5. The show will be headlined by TNA World Champion Moose defending against Josh Alexander, who never lost the title in the ring after vacating it due to injury over 450 days ago. Also featured: Mustafa Ali defends the X-Division Championship against Ace Austin.
Stay locked to PWMania.com for continued updates on TNA’s media rights negotiations, WWE partnership developments, and full coverage of Slammiversary 2025.
