WWE Files Trademark For “Grande Americano”

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WWE has filed for the trademark rights to โ€œGrande Americano.โ€

The company submitted the filing on March 13 under the entertainment services classification with the United States Patent and Trademark Office. The trademark description includes various wrestling-related services, such as live and broadcasted performances, wrestling news, fan club activities, online sports entertainment content, and social events.

Here is the official description for the filing:

“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”

As of now, it is unclear how WWE plans to use the โ€œGrande Americanoโ€ name, but speculation suggests it could be for a new character, event, or branding concept within the company.