What happens when top celebrities and top-tier streamers trade their normal gigs for some bit of glitz and unpredictability of live-dealer casinos? Boom! A new trend is born. In the last few years, streaming platforms like Twitch, Kick and YouTube have seen a shift in content streaming. Famous personalities, including football stars and rap icons, are diving headfirst into the world of online gambling.
You might think that this is just about spinning some wheels or flipping some cards. However, these streams are high energy, high-stakes and highly watched. These kinds of streams have sparked global curiosity especially across regulated markets. For example, in Germany, Kick streamers like Orangemorange and Scurrows are liaising with German gambling sites to showcase these explosive kinds of content.
As these internet sensations go live with their casino sessions, they are not just entertaining fans. They are shaping gambling preferences and behaviors across borders. It all makes sense why online gambling is among the fastest-growing industries today!
Drake: The global superstar turning heads at the casino tables
When you hear the name Drake, probably the first thing that comes to your mind is “Tuscan Leather,” “Pound Cake” or “Nightcrawler.” However, if you have been following him recently, then you know he is a massive lover of casinos and sports betting. He already partners with a crypto-based platform to deliver high-stakes entertainment for fans from all over.
If you know Drake, then you know he goes all out. He has hosted a number of high-stake casino streams where he plays roulette and slots. In fact, he is always placing six-figure bets live on air. If this kind of high-stakes gambling does not make your heart race, then you are not a casino fan yet. Casinos like Coolzino Casino are always looking to associate with such kinds of players who are not only popular but also not afraid to go big.
The best thing about Drake’s streams is his charismatic personality and engaging gameplay. Whether he is placing wagers in major soccer matches and UFC fights or waiting for the wheels to spin, it’s always enjoyable to see how he handles his situations. He is well-known for celebrating massive wins with and also sharing part of his winnings with fans through giveaways. Such things make him attract tens of thousands of viewers in a single livestream.
The football prince Neymar Jr.
Brazil, Barcelona FC, ‘tiki taka,’ crazy moves in football, and exclusive football artistry are things synonymous with Neymar Jr. Yes, he is no stranger to public attention, but recently, he has become one of the most recognized faces in online casino streaming. The Brazilian soccer star is a well-known and enthusiastic casino lover and regularly streams his favorite game, poker, in addition to other games like roulette and blackjack on his Twitch channel.
This current Al Hilal attacker already has a multi-year partnership with a popular online casino, which is responsible for his monthly casino streams. His streams are often a blend of casual charisma and competitive spirit.
Fans love tuning into his channel not only to watch as the superstar unwinds away from the pitch but also to interact with one of the most popular and followed athletes on the planet. Imagine Neymar Jr. reading your comment, reacting to it and actually making a conversation out of it. For many people, that is not just an honor. It is a once in a lifetime opportunity.
Conor McGregor on online casino tables
The world of MMA is not complete if you do not mention the Irish UFC sensation Conor McGregor. His fame has traversed the whole world of sports and is now hitting the gambling world.
In 2025, Conor surprised fans by signing a partnership with a crypto-gambling site. This would allow him to launch a series of casino sessions that feature blackjack, roulette and even game show-style betting. Since he started doing the streams, he has quickly become one of the most talked-about online gambling sensations.
When you talk about Conor McGregor’s streams, you are talking about full-production events complete with production value, custom graphics, and guest appearances. He is one of the athletes that has been known for flaunting his wealth in and out of the casino rooms. However, all this makes his streams worthwhile to follow.
Competitive gamer xQc goes casino
If there is a streamer who knows numbers, then it’s xQc. The streaming sensation boasts over 12 million Twitch followers, over 2.4 million YouTube subscribers and close to 900k Kick followers. Felix Lengyel (his real name) made his name on the Twitch platform by starting out as an Overwatch and CS:GO player and then expanding his scope to reaction content and general gaming. In 2022, xQc shifted a bit of his streaming schedule and started making live casino game content.
After some initial challenges with Twitch fans, xQc moved to the more gambling-friendly platform Kick, which provided a more comfortable environment to air longer gambling streams. He is mostly into slots and live-dealer blackjack. His massive following earned him the title of one of the most followed live streamers of casino content.
The big picture
The world of live-dealer casinos has continued to grow bigger, with many thanks to internet sensations who livestream these events. Top celebrities who are popular in different fields are continuously pushing the boundaries of what is possible in online entertainment. They are doing this by blurring the line between traditional streaming and high-stakes gambling. Whether this trend will be a lasting evolution or just a risky fad, people are here for the thrill of it.
