TKO sent this out:
TKO ANNOUNCES EXPANDED PARTNERSHIP WITH WINGSTOP ACROSS WWE® AND UFC® EVENTS
Wingstop Named Presenting Partner for SummerSlam® 2025 and UFC® 322
August 1, 2025 – TKO Group Holdings, Inc. (NYSE: TKO) today announced an expanded partnership with Wingstop (NASDAQ: WING) – the hottest restaurant brand specializing in cooked-to-order chicken wings in bold, distinctive flavors – that will include integrations across SummerSlam 2025 and UFC 322, historically two of the most high-profile events in the TKO portfolio.
“Wingstop continues to be an incredible partner across both UFC and WWE, showing up in bold and memorable ways around our biggest moments,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO. “As their momentum in the market continues to grow, we’re thrilled to expand our work together on some of the most impactful stages in sports and entertainment.”
Under the new agreement, Wingstop will serve as a presenting partner of the first-ever two-night SummerSlam taking place Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey. Wingstop will receive enhanced match sponsorships and other integrations within future Premium Live Events, including Royal Rumble® and WrestleMania®.
Following SummerSlam, Wingstop will return as presenting partner of UFC 322 in November. While a specific date and location has yet to be announced, the November Pay-Per-View is traditionally one of the biggest events on the UFC calendar. Past November UFC Pay-Per-Views have included historic events at Madison Square Garden, such as UFC 205: ALVAREZ vs. MCGREGOR, in which Conor McGregor became UFC’s first simultaneous two-division champion, and UFC 217: BISPING vs. ST-PIERRE, which saw Georges St-Pierre capture the middleweight title in what would become his final professional fight.
As the presenting partner of UFC 322, Wingstop branding will be prominently featured at all official UFC fight week activities before, during, and after the event. On fight night, Wingstop integrations will include high visibility placement inside the world-famous Octagon® and broadcast features during the main card of the Pay-Per-View. More details about UFC 322 will be announced in the months ahead.
Wingstop’s presenting partnership of UFC 322 continues the successful relationship the companies have forged over the past year. In June, Wingstop served as the presenting partner of UFC® 317: TOPURIA vs. OLIVEIRA at T-Mobile Arena in Las Vegas, in which rising star Ilia Topuria continued his historic run by knocking out Charles Oliveira to claim the lightweight title in the main event. Wingstop also served as an Official Partner for the groundbreaking NOCHE UFC event held at Sphere in Las Vegas in September 2024.
About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
About WWE
WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.
About UFC
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 70 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,800 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Dedicated to Serving the World Flavor, the Flavor Experts offer cooked-to-order and hand sauced-and-tossed classic and boneless wings, tenders and chicken sandwiches, in fans’ choice of 12 bold, distinctive flavors, with signature sides and iconic housemade ranch and bleu cheese dips. With approximately $5 billion in system-wide sales in fiscal 2024, 21 consecutive years of same-store sales growth and a vision to become a Top 10 Global Restaurant Brand, Wingstop was recently named the Official Chicken Partner of the NBA. Learn more at wingstop.com or follow @Wingstop on X, Instagram, Facebook and TikTok.
