Paul Heyman Says WWE Is “Driving Pop Culture” Now

Paul Heyman speaks out
Paul Heyman speaks out | WWE

In a recent interview with Variety.com, WWE Hall of Famer Paul Heyman shared his thoughts on the state of WWE in 2025, emphasizing the companyโ€™s cultural significance and its impact on the global entertainment landscape. Heyman highlighted the unparalleled dominance of Roman Reigns as WWEโ€™s top star and the influence of their collective work in shaping modern pop culture.

โ€œWeโ€™re no longer a boutique industry. Weโ€™re not on the fringe. Weโ€™re driving pop culture now, and with the fact that Roman Reigns is the undisputed top box office attraction, the number one star in the entire industry, and his Wiseman, are driving these cultural phenomenon, I would suggest the youth of this world is in very good hands right now,โ€ Heyman stated.

Heyman also reflected on the significance of Reigns being featured on the cover of WWE 2K25, marking another milestone in Reignsโ€™ historic run as Tribal Chief:

โ€œItโ€™s truly a reaffirming moment for The Bloodline and the members within The Bloodline that Roman Reigns and I are on the cover of this video game. Itโ€™s a mainstream acknowledgement of the contributions to the entire sports entertainment industry by the Tribal Chief and his Wiseman. Itโ€™s a huge step into the mainstream. Itโ€™s an encapsulation of this moment in time in which the disruption of the entire industry by Roman Reigns is hereby acknowledged.โ€

With Reigns and Heyman continuing to dominate both in the ring and in broader cultural spheres, their legacy remains firmly at the forefront of WWEโ€™s evolving narrative in 2025.